• About the Big Picture Project

    Each year, Big Picture is a powerful learning tool where students are projected into the heart of the creative process:

    Big Picture is a very special opportunity for our students to work on a creative business brief for L'Oréal. Our project this year was both inspiring and challenging. Student teams will work hard to produce one-minute original videos and recommendations, which they will present to a prestigious jury of L'Oréal executives. Rarely do students get to learn as much in one week as they do on this project - truly a once-in-a-lifetime experience that opens up new career horizons and pushes their creative and business skills to new heights.

  • A step further for this 2020 edition

    This 2020 edition is about pedagogical innovation.

    Big Picture 2020 enables students to develop new skills.

    Big Picture 2020 is about preparing students for the "New Normal".

    This 2020 edition emphasises the complementarity of 2 ESCP MSc programmes.

    Marie Taillard, L'Oréal Professor of Creativity Marketing, ESCP

    Rarely do students get the opportunity to learn as much in one week

    This year, this project goes beyond only switching the traditional Big Picture’s format online : it is about the ability for ESCP to reimagine entirely the process and put efforts on how the project can create extra value for both School, students and L’Oréal.

    Big Picture 2020 enables students to develop new skills : How a team is working online? How do you collaborate online when people are in India, China, Canada and Europe? It is a highly multicultural challenge. The workshop offers opportunities for exchanges between various different profiles, learning to work together on an innovative project and finalising it under the pressure of a tight deadline… The challenge is particularly huge, isn't it?

    This new online version will prepare students for the "new normal" of what the job market will be expecting from new recruits in the months/years to come. Students will learn and experiment new teamwork and digital skills thanks to this experience. Agility will be a key competency to activate during the whole week.

    In addition, involving MSc Digital Transformation and Leadership students for the 1st time will allow MMK Marketing and Creativity’s students to get new insights from a data driven approach.

  • What is the brief about?

    Help us to imagine the future services for tomorrow!

    Develop and present your vision for what will be the online experience in 2025 with a particular focus on the role of services within L'Oreal's e-commerce ecosystem.

    Luka Brekalo, Global e-Commerce Lead at L'Oréal

    Vincent Arcin, Digital Services Factory Director at L'Oréal

  • What is the challenge about?

  • A multi-area challenge

    55 students from 23 nationalities have been working remotely from more than 20 locations all over the world.
    How many time zones?!

  • Behind the scene with the students'teams

    Our students share their amazing experience with you! Learn more about the way they tackle the challenge day after day, about how they faced it.

    Day by Day

    Curious about the unlocked students' diaries?

  • Jury's members feedback

    L’Oréal: Vincent Arcin - Global Digital Services Factory Director ; Guive Balooch - Global Vice President & CTO New Business Ventures ; Luka Brekalo - Global eCommerce Lead ; Emma Shuttleworth - Talent Acquisition Director

    Re-Up Agency: Laurent François - Creative Strategist and Founder

    ESCP Business School: Marie Taillard - L’Oréal Professor of Creativity Marketing

    Jury's member evaluated projects throughout 5 criteria:

    Creativity / Innovation, Analysis, Business Sense / Impact, Execution and Presentation, Team.


    "Outstanding edition, probably the best!"

    "It was spectacular, students did a really outstanding job. We are all very impressed of the work done in particular in this pandemic context."

    "Quality of the recommendations was amazing: the pain points have been very well pointed out. The ability of students to put thing in a L'Oréal way has been impressive."

    "What a phenomenal week! We are super proud of what students have been able to achieve this week."

    "Fabulous work led with a high level of professionalism!"

  • And the winners are..

    The 1st Prize goes to Team 6. Students will get a chance to go to L'Oréal's campus in Paris to meet the digital team and share their findings.

    AMI the beauty advisor

    Team 6

    Congratulations to Bianca Bosatra, Italian ; Eliav Cohen, British / Spanish ; Louise Dillie, French ; Miguel Gaspar, Portuguese / South African ; Gabrielle Otto, American / French ; Elena Simoni, Italian

    Beautyfeel AI

    Team 4

    Congratulations to Dana Bennani, French ; Paul-Oscar Gabay French ; Aidana Kaiyrbekova Aidana, Kazakh ; Drishya Ramesh, Indian ; Marie Saugier, French ; Zhongzhi Zhang, Chinese


    Team 7

    Congratulations to Snehajeet Chatterjee, MDT, Indian ; Anaïs Coulaud, MMKA, French ; Anastasia Grenkova, MMKB, Russian ; Aline Jakubowicz, MMKA, German ; Florian Steinbauer, MMKB, German ; Michelle Tek, MDT, Malaysian

    Congratulations to all students! To all the 9 teams!

    Big Thanks to all the L'Oréal's coaches:

    Vincent ARCIN - Global Digital Services Factory Director
    Luka BREKALO - Global E-Commerce Lead - CDO Team
    Kate CATANZANO - Senior Open Innovation Project Manager

    Christopher CAREY – Global Marketing Manager – Garnier Fructis, Consumer Products Division
    Max DANTE - Marketing Project Manager - Giorgio Armani International, Luxe
    Marine DRION - Chef de projet Digital Biotherm & Biotherm Homme International, Luxe
    Cyriaque HOUDOUX – Online Brand Manager - Cadum / Ushuaïa / La Provencale Bio

    Margot KHELIFI - E-Commerce Platform Manager, Lancôme International, Luxe

    Martin KOLB – Intern CDO Team (Digital Communications & Community Engagement)

    Maude PIERS - Senior Digital Project Manager - La Roche Posay International, Active Cosmetics Division

    Margot KHELIFI - E-Commerce Platform Manager, Lancôme International, Luxe